Blog

Dubai, UAE – Salesforce (NYSE: CRM), the global leader in CRM, has announced Automotive Cloud, a new product built specifically for automakers, dealers, automotive finance groups, and their customers. Automotive Cloud helps deliver exceptional service and experiences with Driver 360 across every customer interaction, drives revenue through better lead conversion and collaboration, and leverages industry-specific automation, intelligence, and real-time analytics for increased productivity and cost savings.

The automotive industry is in the midst of a massive transformation as it rises to meet the demands of the digital age. Only 1% of automotive customers are fully satisfied with their car buying experience, and just a quarter of automakers and dealers believe their companies have adapted well to selling online. To build new revenue streams and fix the broken customer experience, the industry must tap into new opportunities created by new selling and servicing models, connected vehicles, subscriptions and partnerships, and the wealth of data these new offerings create.

“The automotive industry is facing a new digital imperative amidst massive upheaval brought on by the rise of direct-to-consumer models and the dawn of the electric vehicle age,” said Achyut Jajoo, SVP & GM of Manufacturing and Automotive, Salesforce. “But with great disruption comes great opportunity, and companies accelerating into the digital-first future with technology like Automotive Cloud can gain a competitive edge while simultaneously future-proofing their businesses.”

Enabling real-time personalization and intelligence across the entire customer and vehicle lifecycle – whether customers are browsing for a new car, making a purchase, looking for financing options, or servicing their vehicle — Automotive Cloud will power the industry through this period of historic transformation. With Automotive Cloud marketing teams can set parameters to automatically rank and route qualified leads to share the most high-touch prospective customers directly with the customer’s local dealership. Dealer managers can view purchase agreements over time to track the performance of inventory and find out which dealers are meeting their forecasts and sales agreements to better manage inventory and vehicle allocation. Service teams can set up alerts notifying them when a customer’s lease is about to expire, or automatically remind their customers they are due for an oil change when their odometer hits a certain milestone. IT teams can create customized flows with just clicks to automatically alert every customer who owns a specific model that their vehicle has been recalled.

Salesforce has an extensive partner ecosystem providing unique expertise and solutions for the automotive industry. Global consulting partners Capgemini, Deloitte Digital, PwC, and Tata Consultancy Services (TCS), and regional consulting partners Arlanis Reply, Concentrix, EMZ Cloud Solutions, ForeFront, Kolekto, an OSF Digital Company, LTI and TechMahindra, specialize in automotive services including online buying, incentive management, aftermarket services and intelligent vehicles, and are prepared to implement these solutions tailored to specific customer needs. In addition, ISV partners – including CitNOW, Otonomo, Upstream – are building innovative apps on AppExchange, specialized for the automotive and smart mobility industry to help solve critical business challenges, create connected customer experiences and deliver innovative data-driven revenue streams.